This has to be the most inappropriately named health-related campaign ever: Make (+) More Positive. It’s about HIV/AIDS. I kinda get they’re trying to say that being positive doesn’t have to be a negative… except I don’t know anyone living with it that is happy about it. It also kind of reads, if you’re not careful in your reading, like the aim is to swell the ranks of HIV-positive members of our society… which of course isn’t really a good idea.. (the website itself…well.. www.morepositive.com they’ve already skewed their message right there with that domain choice.)

http://www.morepositive.com

]]>